Have you ever wondered
why achieving—and
maintaining—the body you
want feels so challenging?
We did too, and we discovered exactly why. But
first, let's rewind to how our journey began...
FUN FACT:
Our founders, James & Jaana, were at the pinnacle of the international Latin dance competition scene.
The year they retired from professional ballroom dancing, they knew their passion for staying fit had
to continue, so they channeled their experience into launching a fitness business centered around sustainable weight loss.
Jaana's own story deeply
influenced this mission.
As a child, she struggled with being overweight
and endured bullying. Dancing became her
escape, transforming not just her body, but her
entire outlook on life. Driven by her personal
journey, she dreamed of helping millions of
people around the world achieve lasting fitness
results. James and Jaana set a bold objective:
inspire ordinary people to get off the couch and
into joyful motion!
Their first breakthrough came over 10 years ago with the launch of Core Rhythms®
A dance-based fitness program that sold over 3
million copies worldwide and soared to #1 in Japan.
Yet, despite its incredible popularity, they realized
many people still struggled to maintain their results.
Committed to constant innovation, James and Jaana introduced
groundbreaking additions:
- Daily mindset coaching (a first in the fitness industry)
- Gamified challenges with achievable rewards
- And a vibrant, supportive community where members shared their journeys through social media and inspired each other with their own success stories.
